In today’s competitive market, event coordinators are often looking for more than a good motivational speaker; they’re searching for a great motivational speaker. Even if the market weren’t competitive, who wants to settle for “good” in a profession where the goal is often to create “greatness”? That said, a more obvious question arises: What separates a great motivational speaker from the crowd of good candidates?
Great motivational speakers do not just educate their audience; they do much more. A great speaker reaches inside the very core of each listener and finds a place of physical connection. Once connected to his or her listener, the speaker gets down to the ultimate goal of creating action. Event coordinators want speakers who know how to create the outcome stated by the company who is investing in the event.
Truly excellent motivational speakers create change by influencing their listeners’ very thoughts and emotions. How do they do this without resorting to hypnotism or some other form of psychological maneuvering? They do it by being genuine in their connection. Event coordinators look for motivational speakers who truly enjoy people and are at their best when interacting with others.
Talented motivational speakers are best described as business entertainers. They are charismatic, friendly and optimistic; an easygoing self-confidence surrounds them. Their blend of humour, relevance, and adaptability is second to none. To them, being a good listener is as important as being a good speaker, although their speaking style and pace makes them excellent speakers. This is a person that others want to hang out with, even if it means their to-do list at the office is getting longer while they are attending the event.
Event coordinators are also looking for someone who is able to come across as being an actual member of the corporate culture they are representing. The importance of having a great motivational speaker who can weave the company’s message into his or her own material cannot be overstated. In a perfect scenario, the most sought after business entertainer is the one who creates original material customised to the client’s unique culture and needs. Once the material is in place, the speaker must have the presence of mind and flexibility required to make last-minute changes that might be needed. The best presenters expect, and even welcome, the surprises that inevitably occur in real-time events.
Quality business speakers generally have a proven track record. They often have published articles, books, or been featured in magazines, on talk shows, and the like. Business event coordinators expect motivational speaking prospects to have a professional-looking, fact-filled website. The website should include current speaking engagements. If the most recent event posted is out of date, a seasoned event coordinator is likely to look elsewhere.
Matching motivational speakers to companies is not always easy, but the results are worth it. Motivational speakers who aspire to greatness in their profession will develop a loyal following, and event coordinators who refuse to settle for less than greatness are likely to be pleased with the result!